Violife

Vegan indulgence redefined — Violife’s plant-based delight dressed in vibrant, feel-good packaging that speaks animal care.

#food

(Year)

2023

(Service)

Rebranding

Packaging

Brand Identity

Copywriting

(Content)

I redesigned the packaging for three flavors, using a warm color palette and a cozy diamond pattern to create an inviting feel. The communication idea was to make the brand feel more lively and animal-caring. Bold typography and clever copywriting highlight the vegan lifestyle and raise awareness about the dairy industry's impact. Friendly stickers add a homey touch, making the design more relatable, especially for younger consumers.

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